Blog traffic hits all time high in UK
Adrian McDermott
June 11th, 2008
Robin Goad, writing for Hitwise Intelligence, reports that UK Blog traffic has reached an all time high over the last three years. In the meantime, web news media have also done well, gathering more actual users, but starting from a higher baseline. I am a bit sceptical about Goad’s claims that ‘blogs are catching up’, because you can’t simply compare percentages, as you can see below in Hitwise’s own graph.
Interestingly, the Guardian newspaper and the BBC have two of the most popular blogs - both of them have impressed me by being entertaining and keeping clear of the editorial line of the main site, something which I think is essential for such blogs, but which many don’t quite manage.