Filtrbox upgrades its web monitoring package

We have used Filtrbox quite a bit to monitor blogs and news, and been impressed with the customization and flexibility that take it well beyond what you can get with Google alerts. They’ve now stepped up their paid for service, Filtrbox G2 further, offering a bunch of new features including Twitter monitoring, blogs and social media mentions, and customizable levels of reporting and analysis to name just a few.

Along with location-based and other mobile apps, social network search and real-time search of Twitter and other streams, Google is no longer the only touchstone in search, and companies can miss important, even potentially crucial, conversations by ignoring others - Amazon, for example, recently was slow to pick up on a storm of criticism created by its policy on homosexual themes because it didn’t take Twitter seriously enough.

Of course you can combine tools such as FriendFeed (for Twitter and social networking site content) and IceRocket (for blogs), but at the moment this looks to me like the best stand-alone solution short of signing up with all-round social media software or services like those offered by Jive, Leverage or Telligent, who include monitoring in the package.

Tags: social communications

This entry was posted on Tuesday, May 26th, 2009 at 11:50 am and is filed under Branding & reputation, PR Tools, Social Networks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.