E-book “How to Market in ICT Today” now available in Chinese
Thanks to Alex’s efforts, the e-book and website are now also available in Chinese (Mandarin). Here’s a little reminder of what the e-book is all about (the English language version can be found here):
Published in June, “How to Market in ICT Today” is a collection of six interviews with marketing professionals from leading European ICT companies. Why European companies? We wanted to give voice to a perspective outside the US-centered mainstream and see how world-leading businesses based in Europe view marketing across the world.
As we hear every day (every minute, even), social media and digital marketing seem to be the new magic words, especially in the US. Is the buzz coming to Europe, too? We wanted to learn about these experts’ views on the numerous tools and services that are out there. What is useful, what do they use now and what do they plan to use in the future?
Additionally, we asked them about the applicability of US marketing strategies in Europe and about the need (or lack thereof) to locally adapt them. Last, but not least, our interview partners talked about marketing during difficult times and shared there opinion on the question: When the going gets tough, do less or do more?
What do you think? Reply here or talk to us on Twitter!