Introducing Jingzhi and the project of “Promoting the E-book to China”

Hello, everyone. My name is Jingzhi; you can also call me Alex. I come from China, I did my bachelor in Civil Engineering of Tongji University in Shanghai, and I stayed in Japan for one year, joining some exchange program in Nagoya University. I am now doing my masters in the program of Management, Technology and Economics (MTEC) in ETH of Zurich. I am very glad to join Extendance as an intern to do this summer project, where I can now put what I have learnt into practice.

I will mainly take charge of promoting the e-book to P.R. China. But first I need to translate the e-book into Chinese, and the website of the e-book as well. Because most Chinese may not wish to read an English book, even if it’s a very good one. I started my job from this Monday, and it took me two days to translate the e-book website (www.techmarketing.ch) and another one day to set up the webpage, and the Chinese website of the e-book is available now, even if it’s not perfect. I have also translated the PowerPoint excerpt of this e-book; it’s an overview of the e-book and the bios of the participants of this interview. I am just a little delayed from what I planned in starting to translate the e-book. However, I think I will catch up and finish the translation of the e-book within two weeks, at least for the first draft.

I think this e-book will be worthwhile reading for Chinese companies, because they always want to learn experiences from successful companies in Europe and the US, not only the technology but also the business aspects. In this e-book, the specialists from top European ICT companies talked about their experience of online marketing and international marketing. Maybe some Chinese companies can find something useful which they can apply to themselves.