Introducing Mark and our ICT Marketing E-book project

Mark and Alice

Hi everyone, my name is Mark and I’m the newest addition to the blogging team here at extendance.com. From now on, I’ll be regularly posting how we get on publishing and promoting our upcoming e-book “How to market in ICT today”, a collection of interviews with representatives of seven leading European ICT companies.

So, what’s this e-book really about? That’s what I asked myself when I first heard of the project. I’m a graduate student of business and economics at the University of Zurich, and though I’ve had a solid education in marketing theory, taking it to a hands-on level is something else. Especially when it comes to the Internet, there seem to be a huge amount of possibilities, of which some are better then others and some are no good at all.

Alice, my little puppy dog, is sitting on my lap as I write, trying to help me make a good impression with my first post here. And she’s also reminding me that it’s OK for me to get a little confused about the endless possibilities of Social Media Marketing: the blogosphere, Facebook, Xing, LinkedIn, Twitter, YouTube, or what not. Her take on it? I think it would be: you can only chase a ball for so long before it becomes pointless, and then you need to think about dinner.

So, for me, that’s what I’m getting from working for Extendance, finding out what people are really doing in marketing and actually using these tools. Putting meat on the bones, rather than just playing in the park. And that’s what this e-book does, too.