First Draft of Chinese Version of E-book Ready
This week, I mainly did translation work for the e-book. Now the first draft is finished. This is a very detailed job and needed much patience to do it. At first the speed of translation was a bit slow, because I am not very familiar with some terminology in this field and I needed to look up some terminological dictionaries and some related Chinese books as well. But gradually I got used to it and started to increase efficiency. However, there is one thing that always haunted me from the beginning to the end of the translation. When I translated English into Chinese word by word, sometimes it made no sense because different languages may have different logics when referring to deeper meaning. If I do it by free translation, it will be more in line with the Chinese habit of using language. However, I prefer keeping it as original as possible, therefore you get a sense of how these experts think. You always have to make a choice.
After two weeks hard work, I finally finished the first draft of the Chinese version of the e-book. I read this e-book for several times and find it’s a good book to read, not only for marketing guys, but also for people who are interested in social media marketing or online marketing. The six experts from ICT companies have lots of experiences of product management and product marketing, and most of them are actually VP Marketing. They have done lots of traditional marketing such as trade shows, big events, etc. However, they are making use of more and more online ways and benefit from them. All of them have positive attitude towards online marketing stuff. I think it’s a trend.
Online marketing in China is just at the very beginning stage, Chinese companies really need good examples set for them, especially those who would like to expand their business to European and American markets. In this e-book, the six experts all talked about the differences of doing marketing in Europe, US, and Asia. Even for different regions in Europe, the style could be totally different. For those Chinese companies who have already succeeded in Chinese local market and also want to win in international markets, there is a gap between them. For me this is natural, because we do have different culture, which leads to a different way of doing business.
